He also leans heavily into activism work as Creative Director in Residence for the Stop LAPD Spying Coalition, where he aims creative teams at dismantling harmful policing structures. Some of this era's most impactful creators, platforms and agencies have leaned on his inventive approach to concepting and experience design. As a writer, Sum’s pen and thought process is also a high powered gun-for-hire.
The two-time Independent Music Award nominee’s music has appeared in Saints Row and dozens of TV shows, including Breaking Bad and Sons of Anarchy. Creative producer, hip-hop artist, and writer, Sum, has carved a visionary approach to music and business, often melding the two into new models years before they pop.
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